The purpose of a project proposal is to describe services and outcomes from a potential service provider so decision-makers can compare vendors and pick the best provider for their needs. It should be considered a sales document that persuades the decision-maker or stakeholder that the prospective provider has the skills and expertise needed to complete the project to their satisfaction. It should also set expectations, detail budget and timeline, as well as set expectations for what delivery would look like.

Improved Vendor Comparison

Project Understanding

Establish Credibility

Propose an Estimated Timeline & Budget

Set Expectations

Inform Project Planning